Target Audience: How to Find Yours + 5 Campaign Examples

For instance, Netflix markets to their subcultures, people who watch specific types of content, using social media accounts directed to those subcultures. The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers. Demographics are simply a particular section of a population. You can segment your target market using demographics such as age, location, gender, marital or family status, occupation, income level, education level, etc.

Learn the strategies and tactics to take your social media marketing to new heights. Buffer is the all-you-need social media toolkit that lets you focus on doing what you love for your business. We will take a detailed look at three examples that will provide valuable insights into defining the target market correctly. Thus, we concluded that the proper choice of the target market is one of the pillars of success. Once you have some shared characteristics, you can then use them to create customer profiles or personas.

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A comprehensive How To Define Your Target Market And Target Audience In 2021 media report proves the value of your social marketing plan. In the 1980s, they tried to expand their target market beyond runners to include anyone who wanted comfortable shoes. To easily craft a detailed profile of your ideal customer and/or target audience. Identify the psychographics of the people who stand to benefit the most from your product or service. Once you’ve clearly identified the benefits of what you do, it should be fairly obvious who is most in need of your product or service. For example, a yoga leggings brand may identify a target market of single women, age 24-34, who regularly frequent gyms, and have a demonstrated interest in yoga.

Instagram is a visually-based social media platform, so visually appealing content would thrive on the channel. Knowing these things, you can begin to plan your strategy accordingly. The post below from Nike’s general Instagram account targets the segment of their audience interested in fashion and lifestyle products. From here, Apple could dig deeper into their target market by testing the product with smaller groups of people who fit within these basic parameters.

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Another brilliant example of a target market vs. a target audience is the 2010 Old Spice advert, The man your man could smell like. Jared S. Smith ‐the Co‐founder and Chief Executive Officer for Talent Evolution. He brings several years of experience in providing social media marketing solutions to clients in a variety of industries. He is passionate about marketing and helping small business owners make sense of the new world of online marketing. Jared provides expertise in all aspects of online marketing.

• If you find too many people, your profiles are probably too broad.
• Finding your target audience means knowing what problems your products and services solve, the competitive landscape, and more.
• On social, that means they use multiple accounts to reach their different target market groups.
• Answering these questions will help you better understand if you are ready to sell online or if you need to pivot your marketing focus to appeal to a different audience.
• These attributes include gender, age, education, religion, income, and geographic location.
• One of the most cost-effective marketing strategies for growing a new business is definitely maintaining a social media presence.
• Also, consider whether your product is region-specific or can be used anywhere.